Indian Institute of Management Udaipur Library
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Results of search for 'pb:Wiley, and au:Gronroos, Christian'
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Authors
Gronroos, Christian
Item types
Monograph
Locations
C4/4
C4/5
Topics
Marketing
Your search returned 2 results.
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1.
In Search of a New Logic for Marketing
by
Gronroos, Christian.
Edition:
1
Material type:
Book
; Format:
print
; Literary form:
not fiction
Publisher:
USA John Wiley & Sons 2007
Online access:
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Availability:
Items available for loan:
Indian Institute of Management Udaipur [
Call number:
658.8001] (1).
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2.
Service Management and Marketing
by
Gronroos, Christian.
Edition:
3
Material type:
Book
; Format:
print
; Literary form:
not fiction
Publisher:
UK John Wiley & Sons 2007
Online access:
Click here to access online
Availability:
Items available for loan:
Indian Institute of Management Udaipur [
Call number:
658.8] (4).
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